Strategic redesign of the logistics network with cost optimization and generation of sustainable value.
Segment: Industry/Chemicals – Solution: Technology for Optimization
Customer
A multinational company operating in more than 22 countries, present in Brazil at the Camaçari Industrial Complex in Bahia, producing Linear Alkylbenzene (LAB) since 1981, marking Brazil's entry into the era of biodegradable detergents.
Since then, the company has met approximately 95% of the demand from the national detergent industry, and currently produces 250,000 tons of chemical products per year, with a turnover of €372 million in 2025.
CHALLENGES
Operations are concentrated in Camaçari (BA), with distribution to Latin America, requiring greater logistical efficiency to meet demand.
Increasing competitive pressure (including imports) and the need to protect margins.
There is a need to evaluate structural network alternatives (modes, distribution centers, and fleet) based on robust analytics to support strategic decisions.
PERFORMANCE
Development of a customized optimization model, representing in an integrated way the logistics network, costs, capacities and constraints.
Simulation and comparison of strategic scenarios, including modal shift (rail and coastal shipping), new Distribution Centers and network redesign.
Technical and economic evaluation of alternatives, supporting investment decisions and defining the optimal network configuration.
RESULTS
Structured redesign of the logistics network, with greater operational efficiency and support for growth.
Identifying cost reduction opportunities with the potential for annual savings of approximately USD 800,000, primarily associated with modal optimization.
A robust analytical foundation for strategic decisions, with comparable, quantified scenarios geared towards value creation.